About GrindLife

Ms. Keosha Parker

Founder, Creator, CEO

Est. 2016

The Beginning

Meet the inspiring entrepreneur who never gave up on her dreams. Hailing from Battle Creek, Michigan, she always knew she wanted to make a positive impact on society. Despite facing challenges like becoming a teen mom, she persevered and used her $1,400 tax return to launched her clothing brand, GrindLife, established in 2013. With the passion and determination to succeed, she re-invested in her business after college in 2016. Her story is a testament to the power of hard work, resilience, and following your dreams. Her brand, GrindLife is all about creating an identity and a lifestyle that reflects her own journey. From the name to the logo, everything is inspired by her experiences. As a young entrepreneur, she strives to inspire others and create positive change in their lives through fashion. She wants people to feel good about themselves when they wear her clothing line.

That's what GrindLife is about; making a way out of no way and encouraging our community to do the same!

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GRINDLIFE® — From Payday to Purpose

GrindLife was born out of a simple truth:
the grind isn’t glamorous — but the evolution is.

Founded by a 37-year-old entrepreneur who rebuilt her life from the ground up, GrindLife represents every season of the journey:
the days you’re hustling in silence,
the nights you’re praying for alignment,
and the moments you finally step into your purpose.

What started in a small apartment in Atlanta grew through global inspiration — Bangkok, Vietnam, Michigan — and became a lifestyle brand for people who work for more than a check.
People who want legacy.

Every piece is intentionally designed: